Can I trademark a descriptive term

By |2016-02-18T19:25:16-04:00June 11th, 2015|Categories: Trademark|Tags: , , |

Can you trademark a descriptive term that describes the product or service? General Rule-No. To be refused registration on the Principal Register, a mark must be merely descriptive or deceptively misdescriptive of the goods or services to which it relates. A mark is considered merely descriptive if it describes an ingredient, quality, characteristic, function, feature, purpose, [...]