1 – List all descriptive words and synonyms that describe your product or service
2 – Use the following rules to create a unique mark to identify your product or service – how to create a trademark or select a brand name from the list in step 1
a) Cut & combine – i.e., Microcomputer & Software were cut and combined to make MicroSoft®
b) Cut – i.e., Intellectual (smart) cut to make Intel® (smart computer chips)
c) Misdirect – i.e., Apple a fruit, (Isaac Newton symbol of an apple is equated with smart) to make Apple® (a smart computer company)
d) Make up a word- i.e., Google
Create a list of possible trademarks using the rules above.
3 – Search each possible trademark from step 2 on the Internet to see if it is in use. If in use by someone else in your industry or for similar products or services strike this possible trademark from your list and check the others for clearance. If not found the next step is to have us perform a Trademark Search.