What happens after trademark application is submitted?
The trademark registration process begins with conducting a trademark search and proceeds to the preparation and submission of trademark applications. Once a trademark application is submitted for review by the US Trademark Office, the attorney must oversee the prosecution of an application (proceedings at the US Trademark Office) and must be familiar with the grounds that a trademark application may be refused registration and the strategies and arguments used to overcome such refusals. Finally, an interested third party may oppose the registration of a trademark and initiate an opposition proceeding which can ultimately decide if a trademark will register.
By Mat Grell, US Trademark Attorney
